Pink Lagoon boutique in Solana beach can also be called a Wardrobe and Styling Boutique.  Owner Jenny Levitz is a styling maven and has honed the skill for helping customers find their look. Pink Lagoon is a girl’s oasis. The owner herself and her staff are all not only approachable, but …

Located in the first house built on Cedros Avenue in Solana Beach in 1924, the Bixby and Ball gift and bedding boutique is adorable. Owners Betsy Bracken and Melissa Anderson are best friends and hopefully after opening the store, things will stay that way. Anderson’s background is in interior design and …

Tootsies in La Jolla goes by the motto “Affordable and Adorable”, filling a much-needed void in the posh neighborhood by offering shoes and accessories at phenomenal prices. Sisters Joan Lofgren and MT Zaninovich, both born and bred in San Diego, opened the store  not as a franchise, but a “friend-chise”.  All …

“One visit to the lingerie boutique, Jolie Femme, and you too can learn how to be the “other woman”—or at least dress like her,” says Jolie Femme owner Sheree Clock. The average woman that shops in Jolie Femme is looking for a traditional well-fitting bra, but they also buy a lot …

Amore boutique is sleek, elegant and warmly accessible. Carrying all of the most sought-after and well-loved Italian lines that keep owner Debora Renna and Amore on every fashionista’s map. In a country where the Carabinieri (Italian army) uniforms are designed by Valentino and soccer uniforms by Armani, it’s obvious that style …