Tootsies in La Jolla goes by the motto “Affordable and Adorable”, filling a much-needed void in the posh neighborhood by offering shoes and accessories at phenomenal prices.
Sisters Joan Lofgren and MT Zaninovich, both born and bred in San Diego, opened the store not as a franchise, but a “friend-chise”. All of the stores connect back to the original owner Nini Dake, located in Laguna.
With locations across the country, the concept of the stores is to offer fashionable shoes, handbags, and accessories at affordable prices. “
Women and shoes can be more than a shopping experience. Tootsie’s provides great seating, cool shoes, and candy—put it all together and it’s recipe for social and shopping success.
Keeping the price range low isn’t challenging if you know which shoe lines to look for. The store has a wide selection of designers that know how to stay on trend, offer quality leather, and keep prices within reach.
Lines like Franco Sarto, Sam Edelman, Steve Maddon, Bronx Diva, and Enigma are all known for their great look and style with modest price tags.
Shoppers on a budget could travel to Target of DSW for affordable merchandise, but many of the customers who shop at Tootsie’s are locals. So, it means staying in the neighborhood—and even in La Jolla people enjoy convenience—especially if also means a great deal.
