Located next door to the sweetest chocolate store, Chocolate Haus, on Turquoise Street in Pacific Beach, Luella’s is a place where SoCal girls will find the best in cottony seaside looks. The most fabulous part–the prices are sure to put a glow in your cheeks. Just walking into Luella feels like…
It’s a Luv Thing

As life throws things your way, some people turn to religion, others immerse themselves in charitable pursuits and still others become community activists. Kamie Archinal’s good medicine is called, “It’s A Luv Thing.” A quaint little surf shack of a boutique, its stated mission is to, “just make people happy.”…
Hunt & Gather

Savvy shoppers know “vintage-trendy” is the only way to go. And Hunt & Gather, located in University Heights, is a singular clothing boutique where the sixties, seventies, eighties and the present dovetail seamlessly. The shop is owned by couple Zoe Crenshaw and Lee Reynolds. Reynolds, a Brit from Oxford, is…
Haven Boutique

Far from a run-of-the-mill, fru-fru girly boutique, Haven is dark, edgy and a little bit sexy. Its collection of trend-inspired accessories, feminine dresses and denim in every style is almost entirely locally designed—and tailor-made for the girl who’s not afraid to stand out in a crowd. Located inside Voyeur, one…
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