La Jolla Fashion Film Fest Saunters into Town

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I walked into the 2nd annual La Jolla Fashion Film Festival with no expectations.

Held at the Museum of Contemporary Art La Jolla, the crowd was small, but very fashionable. The brainchild of owner of San Diego Model Management, Fred Sweet, the event was attended by bloggers from LA, emerging local SD designers, under-water photographers, fashionistas wearing zany clothes, and directors from around the globe.
The two-day festival, held this past weekend, was the largest gathering of film fashion creators in the US, and consisted of VIP receptions, talks with the directors, panel discussions, after-parties, and of course film presentations.

The 35 films presented were curated from over 4,000 films worldwide, and were directed such by acclaimed celebs as photographer Bruce Weber and designer Karl Lagerfeld. Some less well-known, but still amazingly talented artists such as Marcus K. Jones, who Vogue Italia dubbed the “master of the moving image” and avant garde British director Peter Boyd Maclean, known for his documentary, music videos, and animation series’.
“Fashion Films” are the cinematic genre of short films that bring together artists, filmmakers, and designers as a way of introducing clothing collections of both established and emerging fashion houses to the market place.

The highlights of the fest were not only the films, but the photography display Karen Bystedt and her never-before-seen photos taken Andy Warhol.  Presented at the after-party at Barfly, Bystedt is hoping to sell “her four Andy’s” for $25,000 each.

As published in  San Diego Magazine online