A little more refined than the average surf shop, HIS clothing boutique on Cedros Ave., in Solana Beach, is for the guy that wants the casual San Diego surfer look–even if he doesn’t surf.
HIS looks like your granddad’s workshop. With re-claimed wood, the store is rustic and industrial without feeling sterile—a place a guy would feel comfortable shopping in.
The best selling items at HIS are graphic-tees, vintage sports team shirts, and all things plaid and striped. The most structured shirt is by the LA line Ever. Ever is synonymous with California-casual done in luxury style.
“The key to a great men’s boutique, especially on Cedros is to be assessable. Too cool doesn’t work here,” says owner Mike Zambetti.