Walking into Capricorn Boutique in Bird Rock, with its black-and-white checkered floor, antique fireplace and fleur-de-le decor, is reminiscent of a neighborhood boutique you’d find on the Left Bank of Paris or Brooklyn’s Carroll Gardens. It’s a quaint little neighborhood store in a quaint little neighborhood, with cutting-edge fashion, a no-pressure sales policy and owners who seem to know practically every customer by name.
Bird Rock is a family neighborhood. Often referred to by the locals as Mayberry by Sea. Capricorn capitalizes on the many moms that enjoy shopping locally. The store is filled with clothes in soft cottons and easy-to-wear shapes perfect for women who want to look pulled-together while keeping their style low-maintenance.
Capricorn carries local San Diego designers as well as several from LA.
Capricorn is a store that easily works for women of all ages. The clothing and jewelry lines are chic but affordable.
Owners Krissy Heinz and Lisa Ovadia say they didn’t want their younger customers struggling to afford something. “Since we’re young, we relate,” says Ovadia. “We drool over expensive things, but it makes us happy when we can leave a boutique with a new dress in hand.”
