Amore Boutique

Amore boutique is sleek, elegant and warmly accessible. Carrying all of the most sought-after and well-loved Italian lines that keep owner Debora Renna and Amore on every fashionista’s map.

In a country where the Carabinieri (Italian army) uniforms are designed by Valentino and soccer uniforms by Armani, it’s obvious that style is Italy’s national pastime. What sets Renna’s boutique apart is her ability to keep her finger on the pulse of Italian fashion while understanding how to translate it for American women.

“Italian women aren’t any different than American women,” says Renna. “We all want to be comfortable but stylish. “Amore offers designer lines that don’t sacrifice form for function and won’t break the bank.

Amore carries unique Italian lines that are not only well priced, but offer the style intrinsic to Italian fashion. Bluin is a line out of Florence known for its silk-stretch party dresses. Not meant to be worn to your average fundraiser dinner, Bluin dresses come in bright patterns and can be quite form fitting and very sexy. Northland, a line from Northern Italy, is known for its funky casual basics at great prices. The dresses are feminine with an edge.

Amore is the only place in San Diego to find Northland.
Amore recently began carrying Diane Von Furstenberg. “People like to see names they recognize,” says Renna.

Paolo Casalini has been a staple— and Renna’s best selling designer—for years. Headquartered in Bologna, Casalini offers classic design for women who don’t want their clothes too trendy, but do want a look that sets them apart.