Gerhard Boutique

Gerhard Boutique in Del Mar is the only luxury clothing boutique of its kind south of Newport Beach. They carry the crème de la crème of designers for customers who demand the best. If you haven’t heard of the store then either you haven’t been getting your fashion fix on or you don’t have the dough to shop there.

Either way, Gerhard caters to an elite group of women who live for elegant designer style. The average age of Gerhard’s customer is 45. Of course there are some younger and older, but owners Alexis Dizon and Dave Fifield say, a forty-year old woman understands her own style and appreciates the best.

“There are no high-pressure sales here. The clothes never go out of style, and there’s nowhere else in the city to find anything like this,” says customer Carol Burkhart, who shops regularly at Gerhard. On this day Burkhart claims that she’s “on a budget”. She walked out with a calfskin leather skirt by The Row priced at $1500.00.

Gerhard offers very well-known and well-loved designers. From Lanvin, Angelina Jolie’s favorite, to Robert Clergerie, the most amazing shoes EVER. As well as, Margeilla, Derek Lam, Jean Paul Gautier, Malo, Narcisco Rodriquez, Alberto Ferretti, Victor and Rolf, and Guiseppe Zanotti just to name a few.
A large part of Gerhard’s business is personal shopping. Clients with children and high-powered jobs who don’t have time to spend foraging though cluttered closets trying to decide what to wear. Everything needs to work together. Dizon’s job is to help women get dressed easily or quickly packed for a trip–all in effortless style.

Gerhard offers up-and-coming designers as well. Lutz and Patmos is one.

Gerhard Boutique has high-end fashion and high-end prices. But for women who have no problem affording it, the store offers beautifully made classic clothes well worth the price tag. If it’s out of your league, it’s still fun to window shop and maybe even splurge a little on some the most cutting edge fashion San Diego has to offer.